As a fourth-generation family business, Dux knows what entrepreneurship is all about. Originally founded in the brush industry, the company has grown in recent years into an exclusive distributor of premium haircare brands such as Moroccanoil, Maria Nila, Evo, and Rica. That expansion brought a large number of new customers with it. And where Excel sheets and a limited NAV setup once sufficed, the system soon reached its limits.
Paul de Poot, Managing Director at Dux, looks back:
“We went from around twenty large customers to hundreds of hair salons. Excel no longer worked, and Dynamics NAV only captured orders. Everything else remained fragmented.”
The growing complexity of discounts and promotions, sales representatives on the road, and the desire for an integrated CRM made it clear that Dux needed a stable foundation for the future.
Untangling the knots in the system
Together with scapta, Dux chose Microsoft Dynamics 365 Business Central as its new foundation. All data dating back to 2017 was migrated. On Friday evening the old system was shut down, and by Monday morning the organization was already running on Business Central. Not a completely new start, but a fresh reset.
“We stopped on Friday evening. On Monday morning we were working in the new system, with all data dating back to 2017.”
— Paul de Poot, Managing Director
The migration went remarkably smoothly. While many companies are wary of data transfers and potential downtime, continuity at Dux was fully maintained.
Everything neatly aligned
With Business Central, Dux now operates on one fully integrated system. Accounting, inventory, logistics, sales, and CRM are all connected. This not only delivers greater efficiency, but also more peace of mind within the organization.
According to Paul, that is the biggest difference:
“We don’t want separate tools or duplicate data. Everything starts from Business Central. That gives us calm and control.”
Employees no longer have to maintain separate files or enter data twice. From incoming goods and purchase proposals to delivery notes, the entire process now runs in one flow. What used to be loose puzzle pieces has become one coherent whole.
Collaboration on a human scale
According to Paul, the collaboration with scapta was once again a logical choice.
“We looked around the market, but in the end we knew: scapta understands us best. Their pragmatic approach inspired confidence. The consultants worked at our pace and took our specific needs into account, from discounts to promotions.”
Paul explains:
“We knew our requirements deviated from the standard, but scapta helped us stay flexible without unnecessary customization.”
Through workshops and consultation moments, the involved employees were also brought along in the process. As a result, the go-live was not just a technical transition, but a shared change within the organization. As Paul sums it up:
“It didn’t feel like someone just flipped a switch, but like we made a new start together.”
Orders perfectly structured
“Dynamics NAV used to only capture orders. Now Business Central supports the entire process: from purchasing to delivery and accounting,” Paul explains.
With Power BI, account managers no longer just look in the rear-view mirror, but ahead with a complete picture of their customers. Which products are performing well, where are the gaps in the assortment, which credit notes have been issued? All information is immediately available, allowing commercial conversations to be well-founded and focused.
Paul adds:
“Thanks to Power BI, our colleagues in the field immediately have insight into what’s happening with their customers. That makes their conversations concrete and to the point.”
The result? Less manual work and fewer errors, continuity thanks to the migration of historical data, and greater insight for everyone in the organization.
More customers, fewer worries
Dux and scapta continue to optimize: refining report definitions, streamlining the logistics flow (including labels), and sharpening commercial flexibility around discounts and promotions. In addition, Dux is already looking ahead to AI applications.
“We receive orders through all possible channels: from WhatsApp photos to loose pieces of paper. AI can help interpret that faster and more consistently,” Paul says, looking ahead.
The goal? Giving sales and back-office teams more time for what really matters: helping customers and continuing Dux’s growth. Or as Paul concludes:
“We want to be ready for the next generation. And scapta is helping us get there.”
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